As MYOB Gets More Aggressive, A Best-Of-Breed Versus Suite Battle Looms

Accounting software vendor MYOB has just launched its Australasian roadshow and some announcements from the company raise some interesting questions for the broader industry at large. For those unaware, the ANZ market for accounting software is perhaps the most interesting globally – with a traditional incumbent enjoying historical dominance (MYOB), a new entrant who is rapidly taking market share (Xero), a global player that sees the region as an attractive one (Intuit) and a few local bit p...